C.A.R.E.

winter_2016_fullbook

Issue link: http://bkosco.uberflip.com/i/651882

Contents of this Issue

Navigation

Page 3 of 27

Page 4 ............................................................................................................................................................................................................................................................................................................................................................................................................. 30 Minute Training Yields Big Returns for C.A.R.E. Company How many times have you asked yourself a question that you didn't know the answer to? Normally the first place you think to look for the answer is on the internet. If only it were that easy when we were stuck trying to find the perfect vacation spot for our cost conscious members. Have you ever had a hard time deciphering what you've written on your roll call sheet from the last conference? Have you wasted time searching for that business card you were trying so hard to hang on to so you could follow up after a conference? The C.A.R.E. website is a wonderful tool for finding the information you've been searching for plus so much more! During my years of employment with RSI Vacations I've spent countless hours searching through hundreds of emails just to try and figure out "who gets what." Not to mention the tedious process of keeping up with conference rosters to make sure you can get your list out to everyone and ensure everyone is seeing what you need as well as what you have to offer. How do we keep up with it all? Well after just a 30 minute training I was able to find the answers I was looking for and passed that knowledge along to our staff. For RSI Vacations, we primarily use the member directory to locate which companies offer a particular area we are looking for. We just type in the area we need "Myrtle Beach" and a list of companies who have listed Myrtle Beach as one of their inventory available areas will come up. We then email that company and request the dates we are in need of. Plus by keeping our company profile information up-to- date, I feel confident that if someone needs something I might have then they will ask. It's really that simple! We've found that using the C.A.R.E. website is a much more streamlined process than the old "inventory request blasts" and "E-blasts" to find what we need, and in turn it's faster turnaround for our members thus resulting in a bigger return for our company. Does it seem like everything is moving to a membership model? We don't buy media any longer, instead we subscribe to it through Netflix and Spotify. Even your local car wash is most likely offering an unlimited monthly subscription. With this growing movement, organizations are discovering the secrets to engagement and retention. From the onboarding process to the quality of member benefits, every aspect of an organization must be geared toward increasing the value for members. Being so member- centric is a challenge, but the results are worth it, as engaged members are more profitable and your greatest source of referrals. Access recently held a webinar on building member loyalty with Robbie Kellman Baxter, author of "The Membership Economy." We covered what organizations need to do to build engagement and loyalty with members, with specific examples. It's an hour packed with good information and best of all, it's free to view. You're welcome to check it out at http://j.mp/memberwebinar. Access Development is proud to offer a complimentary membership to Access' discount network to C.A.R.E. member companies in good standing. The Access discount network, America's largest private discount network, features discounts at over 350,000 merchant locations nationwide, so no matter where you live, work or travel, you'll find savings of up to 50% off at popular restaurants, retailers, big box stores and major theme parks. Features include the downloadable My Deals Mobile® app where your device's GPS will guide you to over 185,000 places to save in neighborhoods from coast to coast. You'll find deals on hotels, car rentals and travel packages with My Deals Travel®, offering guaranteed savings up to 81% over travel sites like Expedia®, Orbitz®, or Travelocity®. C.A.R.E. member representatives may use the program as often as they wish. Our users can realistically save $50.00-$200.00 per month just by using the program regularly. We hope you enjoy the benefit! For instructions on how to receive your membership, login to the C.A.R.E. online directory at www. care-online.org or contact Member Benefits Co-Chair, Vikki Lessard (vlessard@care-online.org). Access Development Shares its New Approach to Member Engagement and Loyalty with C.A.R.E. By: Dave Cook, Access Development By: Rebekah Chipps, Reservation Services International

Articles in this issue

Archives of this issue

view archives of C.A.R.E. - winter_2016_fullbook